Kathmandu, June 23
ADA, a data and artificial intelligence company operating in South and Southeast Asia, has partnered with Outreach Nepal to introduce data-driven marketing practices in Nepal to both global and local brands.
Outreach Nepal is an awarded advertising and communication agency in Nepal, creating dvertising campaigns for a broad range of corporate brands and development sectors since 2003.
With this partnership, the team at Outreach will be equipped to provide its clients with a series of extended services. Business insights, data enrichment, and advanced analytics will help the clients to understand the consumer mindset and design data-driven creative marketing strategies, the company says. The partnership will enable end-to-end digital marketing solutions for growth hacking, funnel and goal optimisation.
Speaking on this partnership, ADA Marketing Manager in Bangladesh, Ashraful Haque, says, “I believe this association with Outreach Nepal will be a giant leap towards providing unique data and analytics driven solutions to our prospective clients in Nepal. It widens our horizons as an organisation and cements our vision to go far and beyond when it comes to ensuring data-based business solutions.”
Likewise, Outreach Nepal Managing Director Ujaya Shakya says, “We always take pride in bringing many new innovative advertising and brand marketing practices in Nepal and adding to the same tradition, we have partnered with the ADA to witness a new and dynamic data driven strategic approach, which would adapt global marketing way forwards for the brands and help achieve realistic business goals.”
“This will also help to attract younger minds to our business of advertising which is now getting more digital-savvy.”